The Auto Expo for 2012 is well under way and already some interesting items have been displayed at the show, with one of the most interesting being in a booth for the Indian glass company Duratuf. The glass maker has set up a display promoting its famed ultra-tough auto glass, marketed under the brand name of Durasafe.
The display at the Expo shows a banknote behind a pane of the Durasafe auto glass, with passers-by being invited to take a hammer from one of the obliging attendants of the display and made to whack at the glass until they can break it and thus extract the banknote. The deal, according to Duratuf, is that anyone who manages to shatter their Durasafe auto glass product may have the banknote fair and square: otherwise, the hammering should have released some pent-up tension for the participant, at the very least. Needless to say, the company’s claim of its Durasafe product being resistant to burglars appears to be valid, with the banknote still intact and unclaimed at the time this article was written.
Duratuf, which was established in the early 1990s in Bhadhurgarh, claims to be the country’s largest glass maker, with four large manufactories in Bangalore, Haryana, and Delhi (two being in the last location). The company specialises in polycarbonate as well as glass products for the automotive as well as construction market, and its Durasafe product is actually said to have around four times the strength of regular glass. While most products of this type (toughened glass) are usually quite limited as to the range of applications in which they may be used, due more to the difficulties or logistical costs of shaping them in a particular way, Duratuf’s big claim to fame in the market is that its Durasafe product may be shaped or curved easily to the precise measurements or curvatures that clients request, making it a versatile offering in a world beginning to have a stronger interest in theft-deterrent fabrication materials, especially for automobiles.
While the Durasafe auto glass was being shown at the Auto Expo due to its use in auto glass replacement work for those requesting greater security and sturdiness of their vehicles, it may also be used in other industries and fields. For instance, Duratuf actually markets this particular product heavily in the architectural and construction sectors, as well as the residential sector.
The India-based Auto Expo is the biggest car-centred exhibition in the entire country. It is also widely recognized in other countries because of its accreditation by OICA, also known as the Organization Internationale des Constructeurs d’Automobiles. About two dozen countries are represented through the presence of various organizations in the show, with interests ranging from auto glass innovations to full-car designs and exhibits.
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